On September 9, 2021, the 7th 9·9 International True Love Day and 9·9 Happy Shopping Day, the True Love Ambassador IRENE unveiled her new identity - Hyper-realistic Intelligent Idol, which generated buzz and interest. In a partnership with the world-renowned fashion magazine BAZAAR, IRENE launched her first photo album, followed by full coverage by a variety of media online and offline, including screens in airports, Tencent, Sina, Sohu and NetEase. Hyper-realistic Intelligent Idol IRENE will convey the spirit of "mutual love for family happiness, fraternal love for social harmony and great love for world peace" and continue to advocate true love and create more beautiful stories of True Love.
A historic testimony of self in changing trend
Looking back at its history, the 9·9 International True Love Day, born in 2015, is the first global festival that commemorates true love, and has been recognized by H.E. Mr. Dhirendra Bhatnagar, President of World Federation of UNESCO Clubs, Centers and Associations (WFUCA), who once acclaimed it as "Nobel-like effort and contribution". The gesture of 9/9 true love appearing on a huge screen in New York's Times Square for the first time becomes widely popular. Three humanistic and artistic treasures that represent true love - IRENE, Haïmalong and Haïmafong, were exhibited twice at the UN HQ to the world; on September 9, 2020, "Boundless Heat Eternal Love" IRENE H.I. Concert and the 6th 9·9 International True Love Day was held in Shanghai. Peace IRENE presented an incomparable audio-visual feast where the real and the virtual meet.
This year marks the 7th 9·9 International True Love Day and True Love Ambassador IRENE has a hyper-realistic look. Besides an intelligent brain that performs big data computations, IRENE is able to think like a human with humanistic intelligence and emotions. This enables IRENE to sensitively perceive user behavior, communicate with users in a multi-dimensional, realistic and humane way, and thus create more humanistic life service experiences.
IRENE will be professional in a wide range of applications in movies, TV series, concerts, TV shows, and short videos, and deliver her value in commercial activities, international forums and social welfare. She is –
the first hyper-realistic idol with intelligence; the first hyper-realistic intelligent idol to enter the UN HQ; the first hyper-realistic intelligent idol to hold a concert; the first hyper-realistic intelligent idol to have original song; the first hyper-realistic intelligent idol to appear on Bazaar cover; the first hyper-realistic intelligent idol to make her first public appearance in New York's Times......
IRENE became the first global brand ambassador of the French luxury brand K&IRÈNE in 2021. She is an innovative and unique light in the current trend of fashion and aesthetics.
Building your own spiritual kingdom in the "Metaverse"
IRENE, an intelligent idol from the metaverse, is visualization of digital intelligence and a popular trendsetter. While people have vastly different tastes in fashion, IRENE leads fashion and defines trends with her unique personality and charm. Every upgrade and transformation empowers IRENE with deeper knowledge, a more complete artistic perspective and a more humane insight, by which she is able to care for everyone's daily life.
True Love and Humanities in radiance with technology
Today, innovative technology and humanistic intelligence are bringing a futuristic life within reach in a world with blurred boundaries between virtual and reality. The three dimensions of the past, present and future seem to hold infinite possibilities. The hyper-realistic IRENE brings people to the mysterious world of "Metaverse" and keeps pursuing the concept of the 9·9 International True Love Day with its unique and charming personalities, glorifying true love and humanities every day.
9·9 Happy Shopping Day brings a wonderful life
In September, IRENE will be there for you throughout the holiday when you can enjoy island views, Michelin restaurants, star hotels and beautiful gifts. 9·9 Happy Shopping Day is a holiday just for you. Enjoy shopping and enjoy your wonderful life every day. Get moving now!
